Introducing our new 2024/25 away kit, in collaboration with adidas and British African heritage brand Labrum London.
We’re celebrating our connection to our African supporters via inspiration from the continent's design traditions. Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya.
These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base.
Foday Dumbuya, founder of Labrum London, said: "As a second-generation immigrant growing up in London, I watched some incredible Arsenal players with African heritage. These players were amazing role models to me, playing the game in a beautiful way, but also representing the wider community that I connect with.
"Arsenal as a club has such a strong connection to this community, so it is an incredibly proud moment for me to have collaborated on this design with them.”
Introducing our new 2024/25 away kit, in collaboration with adidas and British African heritage brand Labrum London.
We’re celebrating our connection to our African supporters via inspiration from the continent's design traditions. Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya.
These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base.
Foday Dumbuya, founder of Labrum London, said: "As a second-generation immigrant growing up in London, I watched some incredible Arsenal players with African heritage. These players were amazing role models to me, playing the game in a beautiful way, but also representing the wider community that I connect with.
"Arsenal as a club has such a strong connection to this community, so it is an incredibly proud moment for me to have collaborated on this design with them.”
Labrum Capsule
Launched alongside our new away kit, the Arsenal x adidas x Labrum London capsule collection takes the patterns and colours seen on the away kit and reimagines them across two jackets, a tee, a jumper and a track pant.
A reworked Labrum London logo can be seen across all articles – which uses the brand’s Nomoli icon – a symbol of protection and prosperity, stemming from the Mende and Kissi tribes of Sierra Leone.
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