Gilberto launches partnership with Ganzberg

The legendary Gilberto was on hand to welcome Ganzberg to the club as our official beer partner in Cambodia.

The Invincible and 2002 World Cup winner attended a popular fan event in Phnom Penh, Cambodia to mark the start of the new three-year partnership.

Ganzberg, a premium German beer, set a world record earlier this year by winning three consecutive gold medals at the prestigious Monde Selection Quality Awards.

This partnership will harness the popularity of football and Arsenal in Cambodia to continue to support Ganzberg’s growth as the number one beer in the region.

As well as using Arsenal branding across billboards, digital advertising and cans, the brewery will also work with Arsenal Football Development’s expert coaches to deliver annual coaching clinics.

“We are delighted to welcome Ganzberg to the club as our official beer partner in Cambodia,” Hadrien Perazzini, Arsenal director of APAC, said.

“Our passionate supporters are based all around the world and we know the love that fans in Cambodia have for football and for Arsenal.

“We are also excited to connect with new fans in Cambodia through this partnership, while sharing our expertise to deliver coaching programmes and supporting Ganzberg to engage their consumers.”

Ganzberg’s Brewmaster added: “We are really excited to be partnering with Arsenal Football Club. “This is a great partnership because of our shared values and it reflects our commitment to bring world-class content to our valued customers here. We hope strongly that the deal will help us to become the number one beer in the market."

As well as official beer partner in Cambodia, Ganzberg will also join as official regional fruit juice, soft drinks and honey lemon tea drinks partner of Arsenal in Cambodia.